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Addressing
the performance vs. outcome issue
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The issue of performance vs. outcome is always a hot button issue, and
it is important for all managers, business owners and others to address
it properly. While top performance and a winning outcome often go hand
in hand, it is possible to put in a winning performance and still not
achieve the outcome you seek. It is important to understand that an
occasional disparity of performance vs. outcome is perfectly normal.
For instance, sometimes this difference in performance vs. outcome is
caused by factors outside our control. For instance, a downturn in the
airline industry may mean that no matter how admirably a flight attendant,
manager or pilot performs, the underlying results will still be lacking.
This is perfectly understandable and not something in the control of
the average person.
However, this extreme example is far from the norm, and in most business
scenarios we have far more control over the performance vs. outcome
aspect of the business. This is certainly true for the small business
owner, who exercises a far greater level of control than is possible
in a larger corporation. So while it is normal for performance and business
outcomes to diverge on occasion, if it happens consistently there is
most likely an underlying problem that must be addressed.
In order to achieve success, it is vital to get to the bottom of any
recurring performance vs. outcome disparities, and to do all you can
to address those issues. The first step to take when performance is
good but outcomes are bad is to find the underlying cause of the problem.
Are your competitors undercutting you on price and stealing your business
away? Are you losing quality employees to your competition? Is the attitude
of your staff members (or yourself) negative? Until you get to the bottom
of the problem, it will be impossible to address the underlying performance
vs. outcome issue.
After you have identified the source of the performance vs. outcome,
it will be easier to address it. For instance, if the problem is one
of employee attitude, there are techniques that can be used to boost
employee morale. Other than the obvious step of giving your staff increased
wages and benefits, a step that is often out of reach for small business,
there are smaller, less expensive things that can be done to show employees
that they are appreciated. These inexpensive but thoughtful touches
include awards ceremonies, certificates of achievement or even a day
off with pay. These morale boosters have been used by many successful
companies to improve their business and address problems with performance
vs. outcome.
Even if you do not own your own business, these techniques for addressing
performance vs. outcome can be very important. All successful managers
know how important it is to get the best from their staff, and that
means using many of the morale boosting techniques used by business
owners. While the typical manager will not have as much latitude when
it comes to raises as does the business owner, there are many excellent
techniques he or she can use to address any performance vs. outcome
disparities and turn them around.
About The Author:
Peter Dobler successfully operates several web sites on the topic of
internet marketing and web site optimization. Visit his main web site
at:
http://www.sell1on1.com
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